A familiar voice to North American audiences since 1999 as an Environmentalist and Health Advocate, Wayne discovered Strauss Heartdrops® in 1996 while facing serious heart challenges of his own.

After experiencing remarkable improvement, he became a passionate advocate for natural cardiovascular health and joined Strauss Naturals as an ambassador in 1999, sharing his story on radio, television, and public stages across North America.

Wayne serves as the public voice of Strauss Naturals, helping people embrace wellness through natural means. In 2025, he purchased the company, continuing its 40-year herbal legacy with renewed commitment to education, quality, and transparency.

His journey—from heart patient to advocate to owner—embodies the Strauss Naturals mission: helping people everywhere achieve optimal health, naturally.